Ray-TLV | Creating Beyond

what
We
know
how to do is

Locate individual properties with significant profit potential and unite them into one planning complex.

We don't destruct, we don't build, we don't renovate and we don't issue permits.

Home: Welcome

In the most expensive city in the world,
Tel Aviv.

Our projects

story

About Us

The company was founded by Avi Romano and Ziv Poplavsky after merging their activities in several companies in the field of real estate, marketing and strategy, which were managed with great success for over 20 years. The company is engaged in the improvement of real estate with significant potential and with a high level of complexity, located in high demand areas in the city of Tel Aviv.

RAY TLV with its extensive professional knowledge and years of experience in land zoning, aims to take the lead in the field of real estate enhancement in Tel Aviv.

Avi Romano
Founder

An entrepreneur and investor, who began his work in the field of real estate about 30 years ago. In the last 15 years, he has initiated city building plans and significant projects, mainly in the city of Tel Aviv, through companies he owns. He has extensive experience in unionizing, developing and improving land through joint work with rights holders and local authorities. He specializes in managing and promoting plans at all stages until they are approved, while creating significant value for the land and understanding the needs of the city and the municipality.

Ziv Poplavsky
Founder

An entrepreneur and investor, who began his work about 20 years ago in the field of strategy, marketing and advertising. In the last 15 years, he had founded and managed several local and global companies that provided business strategy, research, marketing and advertising services, to diverse clients from the worlds of real estate, media, finance, consumer products, automobiles, retail, fashion, beauty care and politics. He is one the owners of the international advertising agency "Leomek Hatodaa" (from the TBWA group). In the recent years he has been focusing on the development and improvement of real estate in the city of Tel Aviv.